Haley Appell is a Los Angeles–based creative director, photographer, and set designer shaping visual narratives across music, branding, design, and fashion. With roots in set design, her work carries a deeply human and tactile sensibility—transforming ideas into immersive worlds that feel both elevated and emotionally grounded.
Haley has collaborated with artists and brands including Louis Vuitton, Tyler The Creator, Remi Wolf, Doja Cat, Bad Bunny, Carly Rae Jepsen, Bella Poarch, A$AP Rocky, The Neighbourhood, MaisonCleo, MTV, Spotify, Warner Records, Sony, Fender, Nike, Converse, and many more. Her creative direction spans campaigns, music videos, visual identities, and tour visuals—delivering work that’s bold, memorable, and intuitively aligned with each collaborator’s vision.
Her work has been featured in Paper, Hypebeast, Ones to Watch, Rolling Stone, Flood, Wonderland, and Cultured Mag. Known for her visual finesse and storyteller-first approach, Haley crafts emotionally resonant, elevated creative that centers on connection—whether building worlds from scratch or bringing brand narratives to life.
haleymadisonappell@gmail.com
https://www.instagram.com/haleyappell/
